Baseline the Truth
Expose what’s actually working, what’s dead weight, and where measurable upside exists.
Director of Technology
I’ve spent a decade watching agencies hide behind vanity metrics, retainers, and activity theater while brands paid for motion instead of progress. So I built the opposite model — one where every system must prove its impact using your data, not my claims.
I engineer proof-driven systems for eCommerce, SaaS, and B2B teams by:
Setting clear baselines and measurable KPIs before any execution
Eliminating fluff, guesswork, and marketing noise from growth
Delivering outcomes across organic growth, revenue, and automation
Most brands don’t fail because they lack leads, traffic, content or automation. They fail because no one can prove what’s actually working.
Marketing has turned into a maze of dashboards, opinions, and activity theatre. Agencies ship tasks, create noise, and call it progress — but when you ask, “What improved because of this?” everything falls apart.
Without baselines, every win is a story.
Without deltas, nothing can be verified.
Without clarity, teams keep producing content that isn’t tied to measurable impact.
Everyone is busy.
No one is accountable.
And that’s how high-traffic brands still end up scaling noise instead of outcomes.
The real problem isn’t marketing — it’s the lack of measurement.
You don’t need more activity. You need a system that reveals the truth and proves the impact.
Growth only works when systems prove themselves. Everything else is noise.
Most teams operate on assumptions, opinions, and deck after deck of marketing spin. I replace all of that with baselines, measurable deltas, and systems engineered to verify their own impact. No fluff. No story-driven reporting. No activity theater. Just data-backed progress you can see — or you don’t pay.
Expose what’s actually working, what’s dead weight, and where measurable upside exists.



Engineer a focused growth or automation engine designed to prove its value in real numbers.



Measure the delta, validate the improvement, and scale only what demonstrates proof.



Use smart design to turn browsers into buyers.
01


Most brands waste 80% of their content with zero measurable return. I identify the pages that actually deserve attention, upgrade them using data and AI-assisted frameworks, and track their performance with baselines we set together. You pay only for the pages that show real, verifiable growth — not promises.
02


Rankings don’t pay the bills — revenue does. This system aligns your organic growth with business KPIs, not vanity metrics. We set a 90-day baseline, activate the highest-impact growth levers, and measure the delta in GA4 and GSC. If revenue doesn’t move, neither does your invoice.
03


Most automation projects fail because they start with big promises instead of a working MVP. I flip that. We find high-ROI automation opportunities, build a functional prototype first, and prove its impact with measurable time, cost, or efficiency gains. Only after the MVP shows value do we scale.
04


Cold outreach is broken because agencies treat it like a volume game. I build a clean, signal-driven outbound engine that your brand owns — domains, deliverability, sequencing, and messaging rooted in behavioral data. No spam. No templates. A system that generates qualified pipeline, not inflated metrics.
05


Reddit is the fastest place to build real authority — but only if you do it right. I engineer a community-driven growth system that earns karma, reach, and engagement organically through narrative strategy and value-first posting. No gray-hat hacks. Growth is guaranteed only when the platform proves it.
Because most growth partners sell tactics, templates, and promises
I engineer systems that prove their value using your data, not my claims. Every engagement begins with baselines, measurable KPIs, and full accountability.



I validate ideas with measurable impact — not stories or assumptions.



I build engineered growth systems rooted in data, not tasks or opinions.



You pay for verified outcomes with clear baselines and agreed-upon KPIs.



I work with teams that want clarity, efficiency, and growth that can be proven.


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If you want growth you can measure—not stories, opinions, or dashboards—I’ll engineer a system that earns its value through your data.


A clear view of what’s working — and what’s not.
The exact bottlenecks slowing your growth.
The key levers that can drive measurable improvement.
A proof-driven plan with expected impact and pricing.